Gracie Abrams – Good Riddance Album Redesign

For this project, I was examining album design through the lens of comparing marketing strategies across cultures; considering the vast difference between the design and marketing of albums distributed by the K-Pop industry as opposed to that of the American music industry, I decided to examine GOOD RIDDANCE—by Gracie Abrams—from this perspective and re-design the album as though it were a K-Pop album. I included a variety of supplemental products and elements that are typically sold in a K-Pop album, such as bags, decorative material and accessories, photo books, and the ever popular photocards.